Automotive
Alison Edgar MBE for Porsche
Dare to Dream (International Women's Day)
British Motor Museum, Warwick
- Industry
- Automotive
- Event
- Dare to Dream (International Women's Day)
- Venue
- British Motor Museum, Warwick
- Format
- 30-minute slide-less keynote
The mission
For its Dare to Dream event marking International Women's Day, Porsche wanted a speaker who could mark the moment through storytelling rather than slides, and connect personally with the audience.
Backstage prep
Alison delivered a 30-minute slide-less keynote built around her own journey, blending wit with hard-won lessons. Afterwards she stayed to talk with delegates, share advice and sign copies of her book.
The result
The storytelling format held the audience from start to finish, and the post-keynote conversations gave delegates direct time with Alison rather than a talk-and-leave.
Alison was extremely professional, friendly and engaging. I would highly recommend.
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