A bestselling author, twice over

2021

SMASH IT!® The Art of Getting What YOU Want

SMASH IT! is Alison’s second book, a practical guide to setting a goal and actually reaching it. Only 8% of people achieve the goals they set, and the book is written for the other 92%.

It uses psychology and the DISC behavioural model to turn a plan into action — whether the goal is a promotion, a new job, a house move or a personal ambition. It became an Amazon international bestseller, and grew out of readers applying the ideas in her first book to their whole lives, not just their sales.

2018

Secrets of Successful Sales

Secrets of Successful Sales is Alison’s debut, built on one idea: if you don’t sell, you don’t have a business. It blends behavioural psychology with a practical sales method organised around four pillars: understanding how customers think, building a repeatable process, creating a strategy, and closing with confidence.

It has close to 200 five-star Amazon reviews, reached the WH Smith Top 10 Business Books, and was named in The Independent’s 2018 Top 10 Business Books by Women. Alison, who is dyslexic and left school with no qualifications, wrote and narrated it herself — her version of climbing Everest.

Where to buy: Amazon, WH Smith, Waterstones, Blackwell’s