Methodology
The Intrapreneur Mindset
Dr Alison Edgar MBE’s framework for helping employees think and act like owners. The high performers she worked with all had one thing in common: they behaved as if the business were their own.
What is The Intrapreneur Mindset?
The Intrapreneur Mindset is Dr Alison Edgar MBE’s framework for helping employees think and act like owners. An intrapreneur behaves as if the business were their own: making decisions in its best interests, staying aligned with the mission, and owning their part in its success. That isn’t about overstepping or acting like the boss.
Alison noticed the pattern throughout her corporate career. The people who consistently delivered were rarely the ones with the best product or the clearest pitch. They were the ones who took ownership. What their companies needed was not more entrepreneurs. It was intrapreneurs.
£54 million
more converted from the same pipeline, after one keynote, once a whole team started thinking like owners.
We received roughly the same opportunities in H2 as H1 — but converted £54 million more into paid deals. Alison’s session played a huge part in this by getting the whole team to come together and think like owners.
Why don’t teams already think like owners?
Most people are never given the room to. Alison had a front-row seat to what happens without it at Yellow Pages, where talented people watched the internet coming and a culture with no psychological safety meant nobody further down the ladder could force a change while there was still time. The share price fell off a cliff and the brand collapsed.
Ownership is not a personality type you are born with. It is a mindset you can build, given the safety to speak up and a practical way to think and act like an owner. That is what the methodology gives a team.
How it works
Three ideas do the heavy lifting, taught with interactive exercises rather than slides full of theory.
The ownership question
Every decision runs through one question: “what would I do if it were my business?” It moves people from doing a job to owning the outcome.
Behaviour, through DISC
People act on how they and others are wired. Using the DISC model, teams learn to read that and adapt how they communicate, which takes a lot of the friction out of how they work together.
Change before it’s too late
Ownership includes the nerve to challenge and change while there is still time. It is the lesson Alison took from watching Yellow Pages miss the internet, now taught as a skill.
What changes afterwards
A methodology is worth what a team still does differently once the day is over.
Ownership you can measure
Teams connect their daily actions to results they can see. After one keynote, a firm converted £54 million more from the same sales pipeline.
Fewer silos
A shared language for behaviour helps people collaborate across departments instead of guarding their own patch.
Resilience to change
People stop bracing against change and start getting ahead of it, which is where high performance comes from.
What clients say
Alison delivered an outstanding keynote on intrapreneurship and high-performing teams at our audit team event. Her energy, professionalism, and ability to tailor content on the fly made a lasting impact. In the lead up to the event, Alison and the team were a joy to work with — collaborative, authentic, and delivered a session which was fully aligned with our organisational strategy. The keynote was dynamic, engaging, and resonated across all levels of our organisation.
Charlotte, Forvis Mazars Alison delivered an exceptional keynote session, The Intrapreneur Mindset, at my National Conference. Her messaging and delivery aligned perfectly to my brief and requirements, and most importantly they were relevant to the entire audience (& not just those in sales). The feedback from my teams were really positive both during & after the event, especially as all 100 attendees also left with a copy of SMASH IT. Great job Alison, & thank you!
Julian, Henkel Alison delivered a well-structured and thoughtfully prepared keynote at our recent International Sales Meeting. In her preparation she was keen to understand the needs of our business and the challenges our team faces in order to create an impactful session. Her insights on intrapreneurship really resonated with the audience and her core messages aligned well with our meeting objectives. Her session provided valuable takeaways about business, teamwork, communication and time management.
Olivia, Nevro
Frequently asked questions about The Intrapreneur Mindset
What is The Intrapreneur Mindset?
The Intrapreneur Mindset is Dr Alison Edgar MBE’s framework for helping employees think and act like owners. An intrapreneur behaves as if the business were their own, while staying aligned with its mission and owning their part in its success. Alison teaches it through keynotes and workshops, drawing on 30 years in business and behavioural models such as DISC.
What is the difference between an entrepreneur and an intrapreneur?
An entrepreneur owns and runs their own business. An intrapreneur brings that same sense of ownership to a job inside someone else’s organisation. You cannot clone a founder, but you can teach a whole team to think like one, and that is what the methodology does.
Is the methodology based on established models?
Yes. It draws on the DISC behavioural model for understanding how people are wired and communicate, alongside principles from cognitive behavioural therapy. Alison combines these with 30 years of first-hand business experience rather than theory alone.
How is The Intrapreneur Mindset delivered?
As a keynote of roughly 30 to 60 minutes, or an interactive workshop of 60 to 120 minutes, tailored to your audience and goals. Sessions run in person or virtually and often include interactive exercises such as Alison’s Big Balls® workload demonstration.
Does it work for large or international teams?
Yes. The ideas are built to land across cultures and first languages. Alison has delivered the methodology as a one-hour hybrid keynote for LVMH, broadcast live to offices across Europe, the Middle East and Africa, and to audiences from a dozen leaders to several thousand.
Bring The Intrapreneur Mindset to your team
Get a tailored quote in minutes, or call the team and we’ll talk it through.