Event assets
Everything you need to promote and introduce Alison for your event. The bios and introduction below are ready to copy and paste. For headshots, logo files and the introduction video, contact the team and we’ll send them straight over.
30–60 minutes
A tailored, high-energy keynote built around your audience and your event’s theme.
60–120 minutes
A hands-on session that turns the ideas into practice, with exercises your team can use the next day.
Select the text to copy it.
Dr Alison Edgar MBE is a keynote speaker, two-time bestselling author and one of the UK’s leading voices on high performance and behaviour. Awarded an MBE in 2020 and an honorary doctorate in 2024, she spent more than 30 years inside hospitality, sales and business before she ever took to the stage. Today she helps organisations build The Intrapreneur Mindset, where people at every level think and act like owners. She is a familiar face on the BBC and a TEDx speaker.
Dr Alison Edgar MBE is a keynote and business speaker, two-time bestselling author, and the creator of The Intrapreneur Mindset. She helps organisations turn employees into people who think and act like owners.
Alison grew up in a high-rise council flat in Clydebank and left school with no qualifications, later understood to be dyslexic. Her real education began at 16 in hospitality, before a long career in sales where she became a consistent top performer, and a front-row view of corporate change at Yellow Pages that still shapes her work today.
She went on to build her own business, helping founders grow from start-up to multi-million-pound turnover and earning the nickname “The Entrepreneur’s Godmother”. In 2018 she published Secrets of Successful Sales, named one of The Independent’s Top 10 Business Books by Women, followed by the international bestseller SMASH IT! in 2021.
In 2020 Alison was awarded an MBE for services to entrepreneurship and business, and in 2024 an honorary doctorate in education — an irony not lost on the girl who struggled at school. She has spoken on the TEDx stage and appears regularly across the BBC. On stage she is high-energy, funny and practical, and every talk is tailored to the audience in the room.
For your host or MC to read as Alison comes on stage.
Please join me in welcoming our keynote speaker, Dr Alison Edgar MBE. Alison is a two-time bestselling author and one of the UK’s most in-demand voices on high performance and behaviour. She spent more than 30 years inside hospitality, sales and business before taking to the stage, and today she helps organisations build teams who think and act like owners. She was awarded an MBE in 2020 and an honorary doctorate in 2024, and she is a familiar face on the BBC and the TEDx stage. She is high-energy, refreshingly honest, and here to get us thinking differently. Please welcome, Dr Alison Edgar MBE.
Please use the official wordmark, unaltered. For full logo files (including the SMASH IT!® variations) and high-resolution headshots, contact the team.
Alison prefers a lavalier (lapel) mic, but is flexible and will work with most set-ups.
Delivered as Microsoft PowerPoint (.pptx) with embedded video that needs sound. Sent ahead by WeTransfer, with a USB backup on the day.
Flexible across platforms. The team can recommend the best set-up for your format.
Rebecca and Jaz handle all logistics and paperwork, so you always have someone to talk to in the run-up to your event.
Get a tailored quote in minutes, or call the team and we’ll talk it through.