Frequently asked questions

Fees for booking Dr Alison Edgar MBE start from £3,000 for a virtual session, with in-person keynotes quoted according to the format, time of year, location and audience size. The fastest way to get an exact figure for your event is the instant quote calculator: you will have an estimate in minutes.

Aim to book a speaker at least a month ahead, and the more notice the better. That said, Alison has stepped in at short notice more than once — Renault booked her for a graduation event with under three weeks to go, and she saved the day.

To book Alison Edgar, start with the instant quote calculator for a fast estimate, or get in touch with the team. Every booking begins with a conversation about your event, so the session is shaped around it from the start.

Yes — every talk is tailored to your event and audience. Alison and her team learn your objectives, your language and the outcome you want, usually over a couple of calls beforehand, so the content fits your business rather than a generic script. It is part of the booking, not an added extra.

Alison speaks at events of almost any size, from a leadership team of a dozen to a conference of thousands: keynotes, conferences, sales kick-offs, leadership offsites, company all-hands and awards evenings, in person across the UK and internationally, or virtually.

Yes, Alison delivers virtually as well as in person, and her online sessions hold a room just as well. She once kept a 10,000-strong online audience engaged from start to finish.

Alison speaks across the UK and internationally, and has delivered everywhere from Barcelona and Poland to Dubai and Kuwait. Travel and accommodation are covered by the client.

Yes, Alison’s talks are interactive and full of energy, with practical takeaways people can use the next day. She usually brings signed copies of her books and a few prizes to keep the room involved.

Alison is flexible and works with most set-ups: a microphone, a screen for her slides, and someone to point her at the stage. Her team confirms the details with your AV crew in advance, and when the tech has failed on the day, she has simply carried on regardless.

Alison’s signature keynote is The Intrapreneur Mindset: getting a whole team to think and act like owners. She also tailors talks on leadership, change, high performance, resilience, confidence and imposter syndrome to fit your audience and the day.

Dr Alison Edgar MBE is a UK keynote and business speaker, bestselling author and the creator of The Intrapreneur Mindset. She spent three decades inside companies, was awarded an MBE for services to entrepreneurship in 2020 and an honorary doctorate in 2024, and has written two Amazon international bestsellers. She is widely known as “The Entrepreneur’s Godmother”.

The Intrapreneur Mindset is Dr Alison Edgar MBE’s signature framework for getting employees to think and act like owners. It gives a team one question to run every decision through: “what would I do if it were my business?” That shift turns motivation into ownership, and ownership into measurable performance. It is the keynote most of her corporate clients book.

Alison stands out because she has actually run businesses. She spent three decades inside companies, was awarded an MBE for services to entrepreneurship in 2020, holds an honorary doctorate, and has written two Amazon international bestsellers. She works on behaviour rather than mood, which is why the change lasts: after one of her keynotes a firm converted £54 million more from the same sales pipeline.